The southern African country of Zambia is to launch the region’s very first budget airline, in a bid to take advantage of the booming demand for tourism in the country.
Over the last decade, the number of regional and international arrivals in Zambia has increased by 60 per cent, and the launch of the new carrier, to be named Mukuba Airlines, will increase the potential for arrivals, and create chances for increased domestic travel, providing opportunities for tourism to grow in previously untouched areas.
Zambia is renowned as one of Africa’s most beautiful destinations, and boasts some of the most stunning natural scenery and wildlife that the continent has to offer. Visitors to Zambia flock to the world-famous Victoria Falls – one of the World’s Seven Natural Wonders and a UNESCO World Heritage Site. The landlocked country has also built a strong reputation as a safari destination, providing an alternative to South Africa’s busier tours and, in its beautiful and expansive national parks, boasting some outstanding natural settings to explore.
While the new airline is set to boost international tourism in Zambia, there is also set to be a benefit for locals, with the new chairman and CEO of Mukuba Airlines stating that the airline hopes to target domestic travellers.
With tourism growing in Zambia, the addition of its first budget airline is set to boost the industry further and provide a shot in the arm to the wider region of southern Africa as a whole new market is opened up.