Virgin Australia has announced that it is to introduce a new scheme that will see customers being able to enrol their pets onto a frequent flier scheme. The programme is the first of its kind in Australia but similar schemes have also become available in the US.
Customers flying with either a cat or a dog can now earn points for their pets each time they fly. Passengers’ furry friends will earn a minimum of 300 points each time they fly in Australia and will be able to use to points to claim money off future flights.
“Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them,” said Neil Thompson, Velocity Frequent Flyer’s chief executive officer. "Sometimes it's the simplest things that really strike a chord with members."
Pets will become a Red member after just one trip, earning an extra 300 points each time they fly. Silver, Gold and Platinum members will earn even more points each time they fly, with those in the latter category earning up to 600 points per flight.
Overseas, American airline JetBlue has also introduced a pet friendly reward scheme. Members of the JetPaws programme can earn points for their four legged friends each time they fly with JetBlue. Virgin Atlantic also introduced a pet owner’s flying club back in 2005 which offers 1,000 extra bonus air miles to anybody travelling with an animal.
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