Tunisia is looking to increase its appeal as a holiday destination among Europeans with a new campaign promoting the country's historic sites and beach resorts.
The new campaign by the Tunisian National Tourism Office (TNTO) aims to educate travellers around Europe about the benefits of visiting the North African country. Highlights of the multi-media campaign include striking images of Tunisia's varied archaeological sites, historical buildings and sparkling beaches. Leisure options around the country are also promoted, and golfers are shown playing a round with the ruins of El Jem providing a picturesque background.
"Tourism figures for 2013 are looking strong," commented Wahida Jaiet, UK and Ireland director for the TNTO. "We hope that with the aid of our campaign and our partners' commitment, we can look forward to welcoming more visitors from the UK and the rest of Europe," she added.
Tunisia is within two and a half hours flying time from many airports in the UK, making it a great option for a warm and sunny beach holiday with added historical and cultural attractions. The culture of Tunisia has benefitted from a long history of different conquering nations, all of whom left their mark on the country, including the Romans, Phoenicians, Arabs, Spaniards and the French.
The architecture, archaeological sites, medinas and festivals all bear witness to the many ancient influences on Tunisian culture, but for a more contemporary side of Tunisia, Star Wars fans visiting the country can visit some of the sets used in the making of the movies. Travellers can also enjoy a huge variety of adventure sports, including 4x4 rides, quad biking, microlight trips and diving.