Qantas has unveiled a range of new designer uniforms for its staff, developed in partnership with renowned Australian designer Martin Grant.
The bold new outfits will be worn by Qantas employees from the beginning of 2014, and were described by the company's CEO Alan Joyce as demonstrating "Australian style on the global stage."
"The design brief was to provide a unique, functional and durable uniform, suitable for a premium airline operating across Australia and around the world," said Mr Joyce. "After an extensive selection and design process, Martin Grant has created a uniform that is fresh, modern and bold – a uniform that our employees are going to enjoy wearing," he added.
35 variations on the new uniform were created by the designer, using French navy, white, reds and pink as a palette, and including trilby hats and stylish trenchcoats for female employees. The collection was said to use fifteen different types of fabric, including premium Australian merino wool for the suits, and was intended to keep staff stylish but comfortable in a range of different climates.
"My inspiration for the uniform came from Qantas’ striking logo – the powerful red triangle and the flying kangaroo," said designer Martin Grant. "I have always loved the Qantas logo as it’s very nostalgic for me ... I strived for something simple and durable, while adding a bold colour palette. I wanted to create a uniform that reflected the glamour of flying and something that would suit every body shape," he added.
12,600 of Qantas' employees will wear the new uniforms, with more than 400,000 garments produced using 350,000 metres of cloth.