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Abu Dhabi Mosque

Number of Brits visiting Abu Dhabi rises

Abu Dhabi Tourism & Culture Authority has released figures revealing that Abu Dhabi’s hospitality industry has got off to a good start in 2013. Around 204,000 visitors stayed overnight in January, with the number of visitors from the UK rising 6 per cent.

The number of guests staying overnight rose 3 per cent on the same month last year and visitors accounted for 680,787 guest nights in January, a 19 per cent increase on the same month in 2012. Hotel occupancy also rose by 5 per cent in January to 70 per cent, and guest stays accounted for £77.5 million in revenue.

Guests from the UK have become the top European guest source market in Abu Dhabi, with 12,218 Brits staying overnight in January. "UK guests who are coming to Abu Dhabi are staying longer, accounting for 57,273 guest nights - a rise of 6 per cent," said His Excellency Mubarak Al Muhairi, director general, Abu Dhabi Tourism & Culture Authority. "We believe our strong message that there is so much more to see and do in Abu Dhabi is taking hold."

Events such as the annual Abu Dhabi HSBC Golf Championship are said to have helped contribute to the rising number of visitors, attracting more people to Abu Dhabi in January. The rising number in celebrities such as Kanye West and Kim Kardashian visiting Abu Dhabi is also believed to have spiked an interest in the capital city.

Speaking of the increase in tourists Al Muhairi said Abu Dhabi is “moving in the right direction with the average length of stay having passed our targeted three nights mark... We are confident we can further expand the average lengths of stay."

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