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IL1

Italy targeting luxury travel market with new hotels

The Italian tourism sector is looking for a boost from abroad with the development of a raft of new luxury hotels aimed at attracting business from the emerging markets of international tourists.

Internal travel and tourism has been on a downward spiral within Italy over recent years due to the country’s economic struggles, so a renewed interest in visitors arriving from abroad has been essential to maintaining its status as a top tourist destination.

In total, there are currently 44 new hotels, rated “first class”, under construction across Italy, offering more than 7,500 new hotel rooms for visitors looking to add a touch of the luxurious to their holiday plans.

Tourism in Italy is a crucial industry, generating €136 billion for the economy in 2011, 8.6 per cent of the country’s gross domestic product. The new tourism plan, named "Turismo Italia 2020" is aimed at increasing that figure, and tapping into the potential for more high-end tourism and the growing numbers of visitors from emerging countries with massive economic growth, such as Brazil, Russia, India, China and South Africa.

Italy’s appeal to tourists endures, with such a diverse offering of destinations and holiday types to choose from, and in Rome, it can boast one of the world’s greatest cities for tourism. In 2012, Rome was voted the third best destination in the world in TripAdvisor’s Traveller’s Choice 2012 awards. 

Indeed, Italy’s rich cultural heritage, great food and spectacular scenery make it the ideal country for luxury travel, and the new focus on the very highest quality accommodation looks set to increase Italy’s status as a destination of the utmost decadence.

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