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Feature

India opens its first major theme park

A new theme park owned by Adlabs Entertainment opened its doors in Mumbai over the weekend.

The new attraction, called Adlabs Imagica, is hoped to compete with other international standard theme parks across the world and draw in more tourists flying into India. The 80-acre theme park cost approximately $295 million to build and opened its doors for the first time on the 18th April 2013. Located on the Mumbai-Pun Expressway, just 75km from central Mumbai, the new theme park is expected to draw in over 3 million visitors a year. The new theme park, which was the brainchild of Bollywood entrepreneur Manmohan Shetty, features 21 original attractions, including a ride based on the Bollywood film Mr. India, which is the second biggest rollercoaster in the country. Other rides include a six-armed mechanical Hindu god, a haunted fortress and a large dinosaur called Rajasaurus. Adlabs Imagica hopes to compete with theme parks around the world, epically in china, which has seen a recent theme park boom in the country. Mr Shetty has also stated that he hopes the new amusement park will make global operators such as Disney and Universal Studios rethink their decision to hold back on constructing theme parks in the country. The new theme park is the first of its scale in India and is expected to attract the attention of global leisure companies that were previously hesitant about building new attractions in India. “In the short term there are definitely challenges, with getting hold of land a problem in particular,” said Chris Yoshii, director for Asia at Aecom. “But India is a very strong family market, and potentially a very big market too. So it’s really just a matter of time before this takes off.” Image sources: 1 2 3
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