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Feature

‘Game of Thrones’ triggers surge in hotel bookings

The launch of the third season of the TV drama Game of Thrones has had an unexpected affect on hotels located around the areas the show is filmed. LateRooms.com revealed this week that hotels in the desert town of Ouarzazate, Morocco have seen a huge spike in bookings since the show aired last week.

Hotels in the Moroccan town have seen up their bookings increase by up to 100 per cent since the new season aired last Monday. Iceland, another well known location form the show, has also seen an increase in interest since the series aired. 

“We are so pleased to see that the success of Game of Thrones is creating a knock on effect for our hotels in Morocco and Iceland,” said Lynda Matthews, offline marketing manager for LateRooms.com. “We have some great hotels near where the breathtaking action and scenery is filmed, and with so many Game of Thrones fans watching the new season, there is a short break with a suitably dramatic backdrop for them all!”

This isn’t the first time that the popular television programme has created a surge in interest in a destination. When the second season of Game of Thrones aired last year the Croatian city of Dubrovnik reported a similar trend.

Flying to the filming locations of TV shows and films has become a popular trend in recent years. Last year saw tourist arrivals in Illinois surge following the release of the film Lincoln and New Zealand’s tourism industry was given a boost towards the end of last year when The Hobbit: An Unexpected Journey was released.

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