Colby Brown, one of the most influential photography bloggers of the moment, has invited the photographers, tweeters, instagrammers and bloggers of Sydney to join him in the world’s largest ‘photo-walk’.
The walk, set to take place this Saturday, is part of a new programme by Tourism Australia targeting digital influencers and opinion leaders. The walk, starting in Bronte and ending in Bondi, is supported by a number of well known businesses including Google, Samsung and Destination New South Wales. Tourism Australia wants as many influential bloggers, instagrammers, tweeters, and photographers as possible to take part in the event, broadcasting their images of the walk to their large social media followings and thus promoting Australian holidays. “Australia has such a vibrant and active photography community that is known around the world,” said the Denver-based photographer Colby Brown. “I instantly knew that I wanted to do a photo walk in Sydney because it is such a beautiful location and offers a fantastic opportunity to bring that thriving community together to celebrate and showcase much of what the city has to offer the world.” Brown, who has 2.3 million followers on Goggle+ , will also take part in Google+ Hangouts while in Australia with locations for the ‘Hangouts’ including Tasmania, South Australia, Victoria and Western Australia . “With more than four million fans, we already have the biggest destination Facebook fan page in the world, and apparently we only need about 300 people to join Colby on this Bronte-Bondi Photo Walk to make it a new world record for Australia,” said Andrew McEvoy, managing director of Tourism Australia. Image source: 123