London, Paris, New York and Milan have been out of the fashion spotlight for over a month now, but just because the big “fashion four” is over, it doesn't mean the fashion fever has stopped. Over in Australia Sydney’s week of fashion has just kicked off, with expectations being higher than ever as its hopes to be named as the “fifth fashion week”.
In recent years Australian designers have proved to the rest of the fashion world that the designs that come out of Sydney stretch further than just swimsuits. Once thought of as a city full off laid back fashions that had no place on the runways, Sydney has managed to become a must-visit destination for fashion that is quickly becoming serious competition for the four fashion capitals.
Starting today, Australia Fashion Week will deliver 52 shows showcasing 66 designers’ newest looks and trends for autumn/winter 2013/14. Starting off the show this year was Sydney-based brother and sister design team Camilla & Marc, marking the 10th anniversary of the label opening. Throughout the rest of the day the overall theme has been military tailoring and sports luxe, reflecting some of the trends seen earlier in the year.
High profile fashion bloggers such as Bryanboy, Tommy Ton and Susie bubble have all made their way to New South Wales for the event, entrusted with promoting the event to the rest of the world and “wooing” other international bloggers.
Though Australia Fashion Week still has a long way to come before the main fashion houses will travel the long trip to showcase in Sydney, the country may not be far off that coveted title of fashion’s ‘fifth’ capital. The rest of the week is set to be an absolute success with Australia’s fashion industry barely being marred by the global economy crisis, and home-grown Australian designers making their mark in the fashion world.
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