Plans to open around 50 budget hotels in Europe have been announced by Inter IKEA Group, the parent company of IKEA. The home furnishings giant has teamed up with Marriott International Inc., who have announced plans to open the first hotel in Milan this year.
The hotels will use the trademark flat-packed concept the IKEA stores are famous for during construction and will be built off-site. However, the new Moxy Hotels will not be using IKEA furniture. Designs for the new hotels were unveiled today at the Internatinale Tourismus- Börse (ITB) in Berlin.
The new hotels, which are designed to attract the youth travel market, will have between 150 to 300 rooms each, starting at £60 per night. Each room will be furnished with modern fixtures including flat screen TVs and built-in USB ports. The Moxy Hotel will also feature upscale bathrooms and there will be meeting rooms and snack bars in every property.
According to Marriott executives, around $500 million has been pumped into the project and the company plans to build 50 hotels within the next five years, with 150 hotels planned over 10 years. The hotels are likely to be built near business parks, airports and train and underground stations. Countries that will see the new hotels in the near future include Germany, Italy, the Netherlands, Belgium, Austria and the UK.
"This is a fresh new take on the economy segment," said Marriott chief executive Arne Sorenson. "I think it will benefit from being new and combining value with style. Too much of the value product you see in Europe is devoid of style."