Foodies in New York are going the extra mile in order to sample the latest food craze to hit the city – ‘cronuts.’ Those on holiday in New York are sure to be seduced by the new food too, as sales of the croissant-doughnut hybrid soar across the state.
One patisserie in particular that has reaped the benefits of selling the new sweet treat is Dominique Ansel Bakery. The bakery, located bang in the middle of New York’s trendy Soho, opens its doors at 8:00 am, but people have been seen queuing up to grab a cronut from as early as 3:30 am.
Sales of the doughnut-shaped sweet croissant at this New York bakery have skyrocketed, selling 50 on the first day they were available in store, 100 on the second day and now selling out within an hour of opening the shop. The shop’s owner, Dominique Ansel, has said that social media has played a huge part in the promotion of his new creation.
Furthermore, people are willing to pay near enough anything to get their hands on the light piece of pastry. Cronuts at Dominique Ansel Bakery cost $5 dollars but have been seen on the internet for sale for as much as $50 dollars, causing Ansel to restrict sales to two per person. People in the morning queues have capitalised on the new craze also, with one enterprising man selling his space in the queue for $100.
The cronut craze has now spread across the state, with copycat cronuts being sold in bakeries up and down the Big Apple. However, it seems that Dominique Ansel Bakery is set to remain the most popular place to buy the new treat with the queues growing bigger each day.
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