British Airways has teamed up with Twinings in a bid to deliver the perfect brew up in the air. The airline will be serving a unique blend of Twinings tea that has been specifically designed to be served at high altitude.
The innovative blend, called the British Airways’ Signature Blend Tea, started being served on-board in all cabins on the 1st of February. The decision to provide better tasting tea came following research that proved that taste can be reduced by up to 30 per cent when at 35,000 feet. "British Airways has decided to lead a campaign to improve tea in the air,” said Kate Thornton, head of product and service at British Airways.
“With an incredible number of teas available from around the world, there is a real opportunity to create innovative new flavours, perfect for flight. At British Airways we serve 35 million cups a year and we are proud to have what we believe is the best traditional British cuppa in the air," she added.
The new tea, a blend of Assam, Kenyan and Ceylon tea, was tested by a panel of 19 customers, cabin crew members and tea experts. The blend, that is known for producing a strong,full bodied flavour, is thought to be the perfect blend to enhance the flavours of tea when up in the air. Twinings’ senior buyer Mike Wright said that "water on board an aircraft boils at around 89 degrees centigrade, not the ideal 100 degrees for making black tea. The reduced air pressure and humidity affect the functioning of the taste buds, making things taste different.”
“It was important that the new blend worked well with and without milk. The new British Airways blend is perfectly balanced to create great-tasting tea at 35,000 feet."