British Airways has announced that it is to trial a new electronic bag tagging system. The new system could mean the end of paper tags on luggage for flights to the USA, Europe, and the rest of the world if the trial is successful.
The current system uses paper tags to track each item of luggage the passenger has with them. The new system aims to get rid of unnecessary tags, instead using smartphones and electronic barcodes to track customers’ luggage.
The paperless system works by attaching an electronic tag to the bag, which can be used time and time again, and scanning the tag with a smartphone, which automatically updates with a unique barcode containing their flight details and an easy-to-see view of their bag’s destination.
“This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly,” said Frank van der Post, British Airways’ managing director, brands and customer experience.
“As the saying goes, ‘good things come in small packages’, and this innovative device is no exception... Along with other initiatives we are investing in, we believe it has the potential to revolutionise the way our customers check in and pass through every airport around the world in the future.”
The development of the new hi-tech tags is part of the airline’s wider strategy to improve customer experience by making airport departures and arrivals quicker, smoother and easier. As well as the new electronic tags, British Airways is also trialling self-service bag drops, automated boarding gates, porter services, auto check-in and meet and greet hosts.