Australia has set itself the task of becoming the most talked about holiday destination in the world.
Tourism Australia aims to use social media to help achieve this status. Already one of the most popular travel destinations on Facebook, Google+ and Instagram, Tourism Australia wants to use the loyal fan base Australia has to promote the country using online interaction. The National Tourism Agency in Australia has also been publishing helpful guidelines and advice to the near one million people working directly and indirectly within the tourism sector in Australia. Andrew McEvoy, managing director at Tourism Australia stated that “ultimately, we want our four million Facebook fans, the 23 million Australians who live here and the 6.1 million people who visited last year to become part of the world’s biggest social media team and ambassadors for our country.” Tourism Australia is also inviting Australian locals to join the Facebook page and become an advocate for holidays in Australia, interacting with people from all around the world. The Facebook page already has many Australia enthusiasts eager to share stories and sell the country to first timers, one of the most noteworthy members being 81 year old Harry Willey, a fan that continually engages with fellow fans on the page. Tourism Australia also wants to harness the power of social media to help promote small businesses around the country. “78 per cent of our industry is made up of small to medium sized enterprises, and a lot of them just don’t have the time or the resources to fund traditional marketing campaigns,” said Mr McEnvoy.“Social media has levelled the playing field for everyone and is a proven and effective way to secure endorsement.” Image sources: 123