The latest company to use the biggest song of 2012 in a marketing campaign is Air Malta. In a bid to get people to turn off their phones during flight, cabin crew dance down the aisle to PSY’s hit song ‘Gangnam Style’ in an attempt to make a viral video campaign.
The video, entitled ‘PSA - Gangnam Style by Air Malta’, is on its way to reaching 400,000 views on YouTube and was launched just last week on Air Malta’s Facebook page. The video hit the blogosphere at the end of last week and is now a hit in Poland, Belgium, Australia, New Zealand and the United States.
In the video, mobile phones start going off with ‘Gangnam Style’ ringtones until the song is played over the announcement system. The cabin crew burst into dance and mimic the instantly recognisable ‘Gangnam Style’ dance until the passengers join in, including people hiding in the overhead lockers. The pilot appears at the end of the clip and reminds the passengers to switch off their phones.
The clip has enjoyed a great reception, with the video being shared thousands of times within a few hours of it being uploaded to YouTube. Chief commercial officer of Air Malta, Philip Saunders, said that Air Malta was “amazed at the enormously positive reaction."
"It’s great that we have managed to communicate a serious message in an entertaining manner, thanks to the combination of our wonderful dancers and the phenomenon that is PSY," he added. "This illustrates Air Malta’s sense of fun and we are particularly pleased that over 50 of our colleagues were featured in the video.”