More than 2 million Brits are set on escaping the cold this winter, with around 3 per cent of the population planning to go abroad this Christmas.
Sales to some of Europe’s most popular beach destinations are reportedly up 160 per cent year-on-year and it is expected that 42 per cent of those traveling abroad this Christmas will be couples. 24 per cent of the adult population in Britain are planning to get away this Christmas for one night or more, although they will stay within the UK, according to a survey taken by VisitEngland.
It is estimated that this sudden rush in holidays with generate around £2.1 billion for the UK economy. £1.7 billion of the estimated spend is predicted to be spent in England with over half of the UK getaways planned being in the southern half of the UK.
The national tourist board has said that every 1 in 5 British adults has planned some form of Christmas activity such as ice skating, going to the pantomime or visiting Santa’s Grotto. Just under half of the population have already started to make plans for the January sales and 30 per cent of Brits are planning a trip to a Christmas Market.
CEO of VisitEngland, James Berresford, said that it was “great to see that so many people are planning to visit another part of the country with a break over the festive period. Wherever you stay in England there is always something exciting to see or do right on the doorstep, and this is never truer than at Christmas!"