British designer Vivienne Westwood has announced she will be redesigning Virgin Atlantic’s staff uniforms. The eccentric designer plans to turn the airline's signature red uniforms into the most “glamorous in the sky.”
Virgin Atlantic has announced that it will enter a long-term partnership with Westwood, which will see its uniforms be redesigned using polyester yarn from recycled plastic bottles. "For the new uniforms, Vivienne Westwood wanted to create a futuristic look which references her enduring interest in 40's French couture cutting techniques as well as the Savile Row tailoring heritage," said the airline.
"With original design and sustainability being vital factors to both Richard Branson and Vivienne Westwood, this project aims to bring these ideals together in an exciting and innovative collaboration.”
The new uniforms aim to rejuvenate the airline's image and bring back the “glamour and style that the Virgin Atlantic cabin crew are renowned for.” Virgin’s boss, Sir Richard Branson,has said that over the last 10 years the style of the uniforms had been copied by others and expressed the need to restore the once iconic uniform to its former glory.
Speaking about her deigns Westwood said that she designs “things to help people to hopefully express their personality. I am always trying to find fabrics that are more friendly to the environment - working with Virgin Atlantic they managed to research into this and find more eco fabrics."
The new uniforms are expected to hit the skies in July when the staff will trial them on the aircraft and ground. The official launch will be in 2014.