Virgin has announced that its new domestic carrier, Little Red, will be launched at the end of this month. The new airline will launch on the 31st March in Manchester, before launching in Edinburgh and Aberdeen later on in April.
The airline will offer four daily round-trips between London Heathrow Airport and Manchester Airport, and six daily round-trips to Edinburgh. It will also serve three daily round-trips to Aberdeen. The launch follows the airline’s successful bid for the Heathrow slots made available by the International Airline Group.
The domestic carrier will provide the same service passengers would receive on any Virgin Atlantic flight and customers will be given a 23 kg free checked baggage allowance, pre-assigned seats, complimentary snacks and drinks, and hot food on early morning flights.
Speaking of the launch, founder and president of Virgin Atlantic, Richard Branson, said "Virgin Atlantic has been on an incredible journey since we started with a single plane 29 years ago. Little Red represents the next step on that journey as we go head to head with British Airways to provide domestic flights that deliver Virgin Atlantic’s rock and roll spirit as well as real value for money.”
‘The European Commission recognised that a British Airways monopoly would be undeniably bad for consumers and Virgin Atlantic Little Red will stop British Airways dominating routes and driving higher prices.’
The new flight schedule means that Virgin Atlantic customers from around the UK have better access to the airline's global network that operates from Heathrow Terminal 3. Little Red will take over routes previously operated by bmi and will see an increased capacity of almost 1 million passengers flying domestically.