Virgin Atlantic has unveiled its newest addition to its in-flight entertainment, an art gallery. Gallery in the Air will offer passengers the chance to view and buy artwork while on board a Virgin Atlantic flight .
Ben Eine, a London based artist, will be the first to exhibit his work at 35,000 ft in the Virgin Atlantic cabins. The Artist, who shot to fame when David Cameron presented one of his works as a gift to President Obama, will have his work displayed on various Virgin aircraft from 1st-28th February. The artwork will be priced between £2,500 and £15,000. Speaking about the new collaboration with the airline, Eine stated that they had “created a completely original way of appreciating and buying art – a new frontier for the industry.”
“I respect Virgin Atlantic’s brave and challenging attitude and the way it goes against the grain, so I jumped at the chance to be part of the first ever Gallery in the Air... My philosophy through all my work, be it on canvas or on the street, is about pushing boundaries and not simply going with the flow because everyone else is doing something a certain way.”
Gallery in the Air will be available to Virgin Atlantic Upper Class passengers travelling between London and New York. Passengers will be offered a virtual tour of the Gallery in the Air, where they will see behind the scenes footage of the making of Eine’s works before being given the chance to buy the artwork..
The exhibition of Eine’s work is to be the first in a series of collaborations between Virgin Atlantic and famous artists.