Tourism New Zealand has unveiled a new visitor app that will be available to download for free onto tourists’ smartphones when visiting the country. The release of the new app is a significant addition to its current range of digital marketing channels.
The new app will offer visitors flying to New Zealand advice about the country while they are on the go. Furthermore, the app will also work without the need for Wi-Fi, making it easy to use from virtually anywhere in the country. The free phone application, entitled Essential New Zealand, will work alongside Tourism New Zealand’s pre-existing mobile travel website, newzealand.com, to enhance the users’ experience.
“Essential New Zealand aims to make it easier for visitors to connect with tourism experiences while travelling through the country – regardless of where they are or what they are doing,” said Catherine Bates, general manager, brand and international PR, Tourism New Zealand.
“People on a boat in the middle of Milford Sound or pausing at one of the huts on the Tongariro crossing, can use this app to plan their next activity, rather than wait until they are back at a hotel or café,” she added. “In turn, the app works to influence their travel decisions by encouraging them to travel more widely, visiting more regions and participating in more paid visitor activities.”
According to research by Tourism New Zealand, the number of travellers using mobile devices while in the country sky rocketed between 2011 and 2012. The number of tourists using an iPad or laptop increased by 44 per cent during the time period and the number using smartphones up by 28 per cent.
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