As romantics around the world splash out on a bunch of red roses for their loved one today, spare a thought for lovers in Thailand, where red roses cost more than anywhere else in the world. Anyone thinking of flying to Thailand for a romantic getaway should also take note!
A study by florists Miss Lily Flower found that the cost of buying a dozen red roses in Thailand averaged out an 4,000 baht, which is an eye-watering £86. Imported roses from The Netherlands or other countries could push that price up to over 10,000 baht, more than £200! A single long-stemmed rose will be sold for 1,500 baht (£32), 'black roses' for 900 baht (19) and even common roses will sell for 400 baht (£8.50).
Thailand's Economic and Business Forecasting Centre said it was expecting to see 3.21 billion baht (almost £70 million) spent around the country on Valentine's Day - the highest figure for spending in five years for the country.
The second most expensive country to buy red roses in was Japan, where a dozen flowers averaged at around £77, while the US was the third priciest at almost £65. Singapore was next at around £62, while China was the fifth most expensive country to but roses in, at just over £58.
Here in the UK, it is estimated couples are spending almost £1bn on gifts for each other, which is a 10 per cent increase on figures for 2012. The research, by OnePoll for Travelodge, also indicated that men would spend almost twice as much as women on the day.
How much do you think is reasonable to spend on Valentine's Day? Or do you think it's been spoilt by commercialisation and would rather ignore it altogether? Tell us your thoughts in the comments.