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Sydney attracting more business events

New South Wales hosted 91 business events last year making 2012 one of its busiest events years ever. The minister for tourism and major events George Souris announced today that business events generated nearly $220 million for the state’s economy in 2012.

A total of 60,237 delegates came to Sydney in 2012 for a total a 244,453 days. 2013 is set to be just as successful with 64 events already planned this year, attracting more than 50,000 business visitors to New South Wales. The rise in business tourists is good news for Sydney’s tourism industry, with many delegates using their downtime to visit some of the city’s many attractions.

“I am particularly buoyed to see that regional areas of New South Wales are also major beneficiaries of business events last year and I am encouraged by Business Events Sydney reporting that NSW’s regions were enjoying increased opportunities for hosting national and international business delegates,” said George Souris.

“Whether it’s rural health in Newcastle, organic horticulture at Bathurst or fisheries at Port Stephens, association clients embrace the opportunity to take visiting delegates to the coal face to engage and collaborate at regional research centres and knowledge hubs and undertake technical tours of these specialty areas.”

Business tourism in New South Wales is currently estimated to bring in $167.1 million to the state in 2013, and the number is expected to go up as more events are announced. Destinations such as Hunter valley and the University of Wollongong in New South Wales are thought to have helped contribute to the rise in business events.

“Many of the regions of NSW have their own unique products, expert suppliers and natural assets to offer the business events market. BESydney and Destination NSW will develop strategies to enrich and enhance the opportunities for regional business, institutes and universities to tap into the business event market,” added Mr Souris.

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