The Saint Lucia Tourist Board has unveiled a new campaign to attract visitors to the island. The campaign's slogan is ‘Lift your Senses’, and is designed to make the viewer use their imagination and senses to get a feel of Caribbean island.
The campaign highlights the attractions of Saint Lucia using all five senses - sight, taste, hearing, feel and smell - with each sense tying in with a different activity available on the island. The new advertising campaign targets tourists looking for all types of holidays including romantic and wedding holidays, family holidays, adventure and diving holidays, yachting trips and pampering and relaxing holidays.
Director of tourism for the Saint Lucia Tourist Board, Louis Lewis, stated that “from strategy development through to execution, the ‘Lift Your Senses’ campaign truly captures what sets Saint Lucia apart from other Caribbean destinations in a way that we believe will differentiate our island in an extremely crowded competitive set.”
The campaign is part of the Saint Lucia Tourist Board’s plans to bring more people to the island in 2013, by highlighting the diverse range of attractions the island has to offer. Vice president of marketing & sales for the Saint Lucia Tourist Board, Nerdin St Rose, said that the ‘Lift Your Senses’ Campaign “taps a variety of experiences to provide an ideal platform to connect with diverse groups of travellers in each of our target markets.”
The new campaign was created by Boston based travel marketing firm, ISM, and will kick of this month with an online advertising campaign, later going to print and TV.