More than 39 million people visited Las Vegas in 2012, beating the the city's previous record. 39.7 million people flocked to Sin City last year, around half a million more than in 2007.
The record year generated more than $40 billion for the local tourism industry, indicating a good recovery for the tourism industry in Vegas. Chief executive officer of the Las Vegas Convention and Visitors Authority Rossi Ralenkotter has said that “the record visitation is a testament to the dedication and commitment of our resort partners and every employee who works in the industry.”
“Tourism is the economic leader for Southern Nevada and the entire state, so we are encouraged to see positive signs of continued growth for the industry... With more than $2 billion of reinvestment in the destination, Las Vegas is well positioned for continued growth in 2013 and on the threshold of hosting more than 40 million visitors,” she added.
Tourism accounts for 370,000 jobs in Las Vegas, making up 46 per cent of the total local jobs in the city. Last year saw a 2.1 per cent increase in visitors numbers compared with 2011 and business visitor numbers increased by 1.6 per cent to 4.9 million.
In recent years Las Vegas has invested money into improving its meetings and convention industry. In 2012 Las Vegas hosted 21,615 meetings, tradeshows and conventions, a 13.6 percent increase on the previous year which saw 19,029 business events.
According to statistics released by the Las Vegas Convention and Visitors Authority, around three in 10 visitors to Sin City were from Southern California in 2012.