Qatar Airways has announced it will become the global main partner of Spanish football club FC Barcelona. The strategic partnership will see the airline’s brand name appear on the teams shirts from the start of next season.
The sponsorship is a first for Qatar Airways and will last three years. Chief executive officer of Qatar Airways Akbar Al Baker and FC Barcelona president Sandro Rosell announced the news earlier today, at a joint press conference at the former Champions League winners’ stadium. “FC Barcelona is a club that exemplifies passion, pride, heritage and culture at its core. These are values we share, admire and are fundamental to Qatar Airways,” said Al Baker.
Mr Al Baker went on to say that the partnership with FC Barcelona was a “fitting match for both organisations, which will elevate the brands to a new platform on the global stage and sharing the same values – passionate about being the best at what we do in our respective fields.”
The agreement means that the clubs first-team will display the airline’s logo on the front of their shirts at matches played in Spain, the Champions League and friendly matches. Qatar Airways will also be working with the club on joint initiatives, focusing on flight and holiday packages for fans worldwide.
"From July 1, we will be able to work with global company Qatar Airways, with whom we share many things such as the search for excellence. This sponsorship deal will bring great advantages, not just for the Club, but also for our city and our country," said Sandro Rosell. “This is an organisation we have had a very productive relationship with during these last two years and which we will continue to be connected with.”