Las Vegas has seen its visitor numbers soar in the past year, with the latest figures indicating that 39.7 million people visited the city in 2012, breaking its previous annual record, set in 2007, by some half a million.
The Las Vegas Convention and Visitors Authority (LVCVA), reported these record-breaking figures amidst hopes that tourism is set to increase further in 2013. CEO of the LVCVA, Rossi Ralenkotter, said “with more than $2 billion of reinvestment in the destination, Las Vegas is well positioned for continued growth in 2013 and on the threshold of hosting more than 40 million visitors.”
Several factors may have contributed to this greatest ever year for Las Vegas tourism, with what has been described as the “Prince Harry effect”, following the prince’s well-publicised visit to the city, possibly having an impact on the appeal of the destination to young people. Las Vegas mayor Carolyn G. Goodman certainly recognised the impact his visit made, suggesting he would be welcomed back to the city in the future: “Prince Harry is always welcome in Las Vegas. When he was here everyone was talking about it. We welcome him back with open arms.”
The rise and rise of the destination known the world over as “Sin City” seems set to continue, with its great value hotels, and enduring appeal as a destination for entertainment and opulent living, not to mention its proximity to the Grand Canyon. The enduring appeal of Las Vegas makes it one of the world’s premier tourist attractions.