The middle of the fashion season is the prime time for less fashion-forward countries to prove they have what it takes to make it in the fashion world. This week the Philippines will be taking centre stage as it hopes to pull off a fashion week that will put the country on the style map.
Philippine fashion week kicks off on the 22nd May and will carry on for seven days across two different venues in the country. Around 900 local and international models are currently flying to the Philippines to take part in the final preparations before the main event on Wednesday.
Although Philippine Fashion Week may not be as well known as the four major fashion weeks (London, Paris, New York and Milan), for South-East Asia, PFW is a pretty big deal. It is the country’s largest fashion event and has run bi-annually since 1997. Importantly, PFW gives local talent a platform to showcase their work and a unique opportunity to meet people in the fashion business they would not normally get a chance to meet.
This year’s event will see a lot of designers from Dubai fly to the Philippines to showcase their work. Up-and-coming designer Michael Cinco has announced he will be opening PFW at the SMX Convention Centre in Pasay City. Bridal-wear Dubai-based Designer, Albert Andrada, will also be showcasing his elaborate designs on the runways at this year’s show.
“When I realized that Filipinos loved my clothes, I was inspired to come home every season,” said Andrada. “I owe a lot to Philippine Fashion Week. If not for them, I wouldn’t have realized the potential for business here. The store boomed without any effort.”
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