VisitNorway has launched a new campaign that asks people to upload videos of themselves screaming to the VisitNorway website. It is all part of an attempt to make the world’s longest scream, in celebration of the famous Norwegian painter, Edvard Munch.
The artist, who is most famous for his iconic Scream painting, would have turned 150 yesterday and the anniversary marked the start of the official Munch year in Norway. To mark the occasion, VisitNorway released a short film featuring people having modern day ‘scream experiences’. Some of the ‘scream experiences’ shown in the full film include people mountain biking, rock climbing, singing, bungee jumping, white water rafting and riding rollercoasters.
VisitNorway now wants people to upload their own screams to its website in a bid to make the longest scream ever recorded. A gauge at the bottom of the page shows how many minutes of footage has currently been submitted and marks points were cash prizes will be given, once the scream reaches a certain time.
Director of tourism for VistNorway, Per-Arne Tuftin stated: “We want people to join in the celebrations and basically make the world scream...Norway is a country of exceptional natural beauty and thrilling nature experiences. From the northern lights to the midnight sun, Norway never fails to impress. We say no wonder that this is where the scream comes from.”
The scream is currently only 2 minutes long, needing another 75 entries to hit the first of five prize marks, which will be a £600 gift card. Further prizes include £1,200, £1,800, £2,400 and £3,200 gift cards.