The Central American country of Nicaragua is set to become a hotspot for luxury tourism, with its government aiming to attract greater spend from tourists visiting their country.
At present Nicaragua lags behind neighbouring Costa Rica in terms of average tourist spend, with visitors spending on average approximately £28 per day in Nicaragua, compared to £77 in Costa Rica, according to the Tico Times.
The development of new luxury and boutique hotels, and an improved infrastructure has brought hope that Nicaragua can be propelled into the limelight as a premier tourist destination.
Famed for its outstanding natural beauty, Nicaragua is the poorest of all Central American countries, but has seen tourism add a much-needed boost to the economy in recent years, with reports suggesting tourist numbers are growing between 15 and 20 per cent annually. Visitors are attracted by the natural wonders, with eco-tours particularly popular, and the colonial cities of León and Granada the most visited destinations, while the surfing in Nicaragua is considered to be excellent.
Nicaragua appears to have all of the key ingredients to be a success in the luxury tourist market, but stepping out of the shadow of its reputation as a budget holiday gem may prove to be a challenge. Tourism minister Mario Salinas is determined to make it happen however. He said, “we have to bring two million tourists here a year, but we need them to spend $100-$130 (approximately £65-£85) per day”. Whether Nicaragua can achieve its goal, and build a name as a luxury destination of note, only time will tell.