Virgin Hotels has announced plans to build a new hotel in New York for 2016. Located on the corner of 29th Street and Broadway, the new hotel will have 300 guestrooms, as well as food and drink venues and meeting spaces.
The new hotel chain is also developing properties in other U.S cities, including Los Angeles, Miami, San Francisco, Dallas and Washington, D.C, as well as one hotel in London. Its first hotel, located in Chicago, is expected to open in late spring next year.
"We are delighted to enter the New York market and specifically to play a part in continuing the NoMad neighbourhood’s growth as a dynamic destination," said Raul Leal, chief executive officer of Virgin Hotels. "Virgin's 60 million global customers can't get enough of New York City, and we hope to welcome them all with our trademark style, humour, innovation, and friendly customer service."
In addition to the 300 guestrooms, the new hotel in New York will also include a clock of high-end retail space at ground level. “As a newcomer to the lifestyle concept, we spent years considering many brands and operators and feel we have found a perfect partner in Virgin," commented John Lam, founder of Lam Group, which is working with Virgin Hotels on the new project.
"With Virgin as our partner, we are confident that we can deliver a hotel and nightlife space that exudes energy, style and individuality in spades," he added.
Founder and chairman of the Virgin Group, Sir Richard Branson, has said he hopes the new hotels will become hip four-star hotels where “anyone’s who’s anybody will known to go there.” The New York hotel is expected to open early in the second quarter of 2016.
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