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Ibis

New Sleep Art app launched by ibis hotels

Hotel group ibis has launched a new app that turns your night’s sleep into artwork. The move means the budget hotel chain has become the first economy hotel group to offer an entertainment app to its guests.

The Sleep Art app converts movements and sounds into digital artwork and marks a “digital benchmark” in the economy hotel sector. The app, which can be downloaded for free from the 4th March, works by simply setting an alarm on an iPhone and then placing the phone on the mattress. The app then runs continuously through the night recording the users’ movements, sounds, vibrations and senses of sleep via the app’s motion sensor.

The app was inspired by the Sleep Art operation that took place in seven ibis hotels in Europe last year. During the operation new Sweet Beds designed by ibis bed were equipped with 80 sensors that analyzed the sleep patterns of guests. The Sleep Art operation was part of the hotel groups’ philosophy of bringing guests a better night’s sleep to improve well-being and comfort and the new app is the next phase in improving the overall sleep experience of its customers.

“Since the launch of the revolutionary Sweet Bed by ibis last year we have continually invested in research and new technology to guarantee our guests a happy sleep and challenge and exceed the expectations of customers in the economy sector. The Sleep Art app will enable any member of the public, including our guests, to engage with the ibis offer on a creative as well as a functional platform and position ibis as pioneers in the economy hotel sector not only as sleep experts but also as digital innovators,” said Thomas Dubaere, managing director for Accor UK & Ireland.
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