New York’s tourism authorities are launching a major charm offensive to attract more British visitors to the city this summer.
NYC & Company has partnered with American Express and Brand USA to deliver an impactful campaign with the aim of wooing British tourists to choose New York holidays, giving them “a million more reasons why summer 2013 is the time to visit New York City”, according to CEO of New York & Company, George Fertitta.
This concerted effort to attract more Brits to the city will feature a month-long advertising campaign capturing the iconic images that make New York famous, alongside a “British Guide to NYC” blog.
Brits accounted for around one million visits to New York City in 2012, making it the most represented nation amongst New York’s record 52 million visitors for the year. As such, Britain is an extremely valuable tourist market for the city, with more potential yet to be tapped.
Fertitta is adamant that summer really is the best time to fly to New York, with plenty to see and do over the summer months. Highlighting some of the key attractions of the city throughout the summer, Feritta said, “from free outdoor events such as cinema screenings, concerts and theatre to the 14 miles of beaches, botanic gardens and parks across the five boroughs, summer is the perfect time to visit New York City.”
Of course, New York’s enduring appeal means that tourists will always find reasons to travel there, but after this campaign, we may just see more Brits flocking to the city that never sleeps.