Visitors to Dubai from the UK have increased by 6.6 per cent in the last 12 months. According to the Department of Tourism and Commence Marketing, 685,629 Brits visited Dubai in 2012, up from 643,195 in 2011.
At current there are 147 direct flights to Dubai from the UK with 63 flights a week departing from Heathrow, 21 from Gatwick and 63 from other UK airports. From March 2013 Heathrow plans to increase its total flights to Dubai to 161 flights per week, with Qantas planning to operate a twice daily service from London Heathrow to Dubai.
Dubai has also unveiled plans to boost tourism further with a new $1.6 billion island development to be built off the coast of Dubai and more hotels being built in the city. Ian Scott, Dubai Tourism’s UK and Ireland director, said that "2013 will see developments throughout the destination including the addition of 4,000 beds across a range of four and five star hotels, 11,000 beds in planning and additional airlift, making the destination even more accessible to the UK consumer."
Furthermore, the shopping malls in Dubai are doing more to attract UK visitors including the addition of British clothing brand Jack Wills to the Dubai Mall as well as the UK womenswear retailer Phase Eight set to open in the mall later in the year. The number of visitors to the Dubai Mall increased by nearly half a million in 2012 to 5.2 million and the number of brands sold in its stores increased by 25 per cent.
The Department of Tourism and Commerce Marketing and Emirates Airlines have also teamed up to launch a new campaign called Hello Dubai 2013. Staring from the 15th April the campaign aims to increase the awareness of Dubai as a tourism destination.