The president of Mexico Enrique Pena Nieto has recently unveiled new tourism plans for the country. Mexico’s National Tourism Policy aims to strengthen its tourism industry and turn Mexico into a world class destination.
At current, tourism contributes to 9 per cent of Mexico’s GDP and the National Tourism Policy is designed to increase that margin. Areas most focused on in the policy include legislative and sectorial transformation, development and promotion, sustainability and social wellbeing and innovation and competitiveness.
"Mexico has everything it needs to become a global tourism power, and we are going to achieve this; we want to be a world-class destination,” said President Pena Nieto. “"We will open Mexico to the world, and the world will visit Mexico. Tourism is a fundamental component of our economy and a key driver of national development."
"It is essential to offer tourists, both domestic and foreign, a safe environment. We will continue working to improve public safety, which is undoubtedly an essential condition for building and promoting our country," he added."It is time to consolidate and build on the tourism capital we already have... This will be the best way to contribute to the social and economic development of our country."
The president has also said that Mexico should focus on six segments for tourism which are sun and beach tourism, cultural tourism, ecotourism, adventure tourism, health tourism, sports tourism, and special interest or luxury tourism.
Speaking on the sustainability and social wellbeing aspects of the policy the president has said that he wants tourism to be affordable to all Mexicans and that the government is going to create “instruments to ensure that tourism in Mexico is a clean industry that cares for and preserves our natural heritage, history and culture.”