Malaysia Airlines has become the latest carrier to equip its staff with iPads to improve customer service. Cabin crew serving on any of Malaysia Airlines’ A380 flights will now carry the tablet to enhance in-flight service to customers.
The introduction of iPads is aimed to enable crew members to access operational and passenger information much quicker and is part of the Society of International Aeronautical Telecommunications’ (SITA) new digital cabin crew solution, CrewTablet. The new solution, being trailed by Malaysia Airlines’ A380 cabin crew, has been branded MHCrew and will last six months. The introduction of tablets mean that crew members won’t have to riffle through papers to access information they may need on-board a flight.
“Passengers spend more time with our cabin crew than other employees,” said Malaysia Airlines’ chief executive, Ahmad Jauhari Yahya. “As key front-liners, we rely on our cabin crew to provide an outstanding guest experience to passengers... The MHCrew solution will help our crew by providing lots of information at their fingertips so they can be more responsive to our guests.”
Cabin crew using CrewTablet on iPads will be able to access new information not easily available to them before such as weather reports, seat layouts, frequent flyer programmes, flight connection information and safety manuals. Training for crew members takes less than one hour, meaning a further roll out of the iPads onto all Malaysia Airlines flights would be efficient and fast.
“Introducing this new technology in a secure way and integrating it into existing processed demands time, resources and specific skills that many IT departments cannot allocate” said SITA’s CEO Francesco Violante. "Cabin crew can be trained in less than one hour, so they can immediately work with more flexibility and efficiency.”