Illinois tourism officials are expected a surge in British tourists after Steven Spielberg’s new film Lincoln was released in UK cinemas. The film about the 16th president of the United States has already sparked interest in the Prairie State from US visitors and is expected to do the same for visitors from the UK.
The Illinois Office of Tourism has used the release of the film, which is set in Illinois, as a chance to highlight and promote the state and attract more visitors. “We certainly see it as an opportunity,” said Jen Hoelzle, deputy director of the department’s Office of Tourism.
“The ‘Lincoln’ movie launch is sparking new curiosity in the Land of Lincoln – the place he called home...We expect to see a renewed interest from travellers in exploring the State Capital of Springfield and Lincoln sites throughout Illinois,” he added.
Illinois, known as The Land of Lincoln to many, introduced a number of discounts and promotions relating to Lincoln including discount admissions to see the film, discounted prices at the museums and tours of the president’s home in Springfield.
The movie itself is up for a number of awards including 12 Oscars and 10 Baftas and leading man Daniel Day-Lewis has already picked up a Golden Globe for Best Film Actor for his role as Abraham Lincoln in the film.
The movie is being heavily promoted around the UK and last week saw the streets of London welcome a Lincoln impersonator, who visited some of the capital’s main attractions and posed for pictures with pedestrians, that would later be posted on Facebook. Pictures of Lincoln appeared on his Facebook page of him visiting No.10, riding the London Underground and meeting a policeman.