MGM Resorts International has announced that it will invest $100 million into a new Big Apple-style public park and promenade in Las Vegas. The new park will be situated outside of Las Vegas’ New York – New York and Monte Carlo casinos.
The new park is part of a bid to change Sin City’s reputation as a “shut-in” city. MGM believes that a public space will give visitors an area to go outside of the hotel bars and casinos that will hopefully attract new kinds of tourists to the city.
“It’s what customers were really excited about in the ‘80s and ‘90s- the convenience of being in a single environment when you could sample so many different kinds of entertainment,” said Jim Murren, chief executive officer of MGM. “Tomorrow’s consumer doesn’t want that limitation. They are far more spontaneous... In the old days, Las Vegas was a place where gamblers went on vacation. Now it’s a place where people may go on vacation and not gamble at all.”
Plans include transforming the busy pavements outside MGM’s New York- New York and European- themed casinos into a plaza containing benches, trees, shops and New York- style food trucks, inspired by the Big Apple’s cosmopolitan Madison Square Park. The new park will feature a replica of the Brooklyn Bridge, a beer garden and an upscale burger stand, which will be modelled on the ones that have become increasingly popular in NYC.
Construction is due to start in just a few weeks and the new park and promenade is expected to be open to the public in the spring of 2014.