Abu Dhabi has recorded its highest ever visitor numbers for a single month, as figures for hotel stays indicates that over 236,000 guests checked in during April, a 20 per cent rise on the same month last year.
Tourism in the Emirates is booming, and the popularity of holidays in Abu Dhabi is catching up with trips to its more famous neighbour Dubai, and also in terms of development.
But it’s not only the number of visitors staying in Abu Dhabi that is on the rise. Visitors are staying for longer and crucially, spending more during their stay as Abu Dhabi seeks to turn itself into a viable alternative to Dubai and other popular destinations in the Arab world. The average length of a stay in Abu Dhabi is now at just over three nights on average, and has grown by eight per cent since this time last year.
HE Mubarak Al Muhairi, Director General of TCA Abu Dhabi was encouraged by the results. He stated that “one of the most encouraging results is the progress we are making, with our partners, in expanding the average-length-of-stay of Abu Dhabi’s hotel guests and this will remain one of our key deliverables throughout the coming months.”
While domestic tourism is important to Abu Dhabi, with almost 284,000 domestic visitors in the first four months of 2013, increasing international visits is the real Holy Grail. The UK is currently the Emirates most important overseas market, with 54,000 Brits visiting in the first four months of the year, but this number is also increasing.
These encouraging numbers are a strong indication of the direction tourism heading in Abu Dhabi, where it seems that the sky truly is the limit.
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