The 141 hotels and apartments in Abu Dhabi enjoyed a record double digit growth in February, compared with the same period last year. Figures released by the Abu Dhabi Tourism & Culture Authority have revealed that 196,518 guests stayed in Abu Dhabi in February, delivering 676,445 guest nights, up 23% on 2012.
Abu Dhabi's hotel industry saw double digit increases in guest nights, revenue, occupancy and average length of stay, and guest arrivals climbed 7 per cent on the same time last year. Hotel occupancy rose by 12 per cent to 78 per cent total occupancy in February. Total revenue was up by 7 per cent, generating AED 503.3 million, and the average room rate soared by 7 per cent to AED 553 per night.
“The fundamentals show that people are staying longer in the emirate which demonstrates that our message of there now being so much more to see and do thanks to expanded resort, attractions and business events offerings is resonating well,” said HE Mubarak Al Muhairi, director general at the Abu Dhabi Tourism & Culture Authority.“Average-length-of-stay climbed 15% during the month-on-month comparison to stand at 3.44 nights.”
The latest figures also show that visitors from the UK were the best performing international market, just ahead of India. The number of Brits arriving in Abu Dhabi rose by 10 per cent to 12,595 making up 61,309 of the total number of guests in February.
Visitors from Russia were most improved, rising an impressive 119 per cent to 2,215. Speaking on the rise in Russian tourists Al Mahairi said: “Russian guests are largely leisure-focussed while those from the States are predominantly business visitors. Our leisure proposition has improved by leaps and bounds over the past year with new beachfront resorts, the Yas Waterworld waterpark and new beach openings both on Saadiyat and Yas islands.”