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Hobbit helps boost New Zealand’s tourism again

Last year saw New Zealand enjoy a surge of tourists fly to the country to check out the location of Peter Jackson’s latest film The Hobbit: An Unexpected Journey. History is set to repeat itself as tourism officials reported a 10 per cent rise in arrivials in the first quarter of this year, with fans of the films and books eager to see where the second film will take place.

The second film in the trilogy, The Hobbit: The Desolation of Smaug, is set to premiere on the 13th December in L.A. Warner Bros. announced yesterday that the first teaser-trailer for the film will be released at 1pm EDT, leaving die-hard fans itching to catch a glimpse of the much-anticipated film. Now, in the build up to the second instalment, it appears fans are garbbing flights to New Zealand in their droves to see the locations of the fantasy film.
Bag End, New Zealand

Government agency Tourism New Zealand has released figures this month showing a 10 per cent rise in international visitors to the South pacific nation, compared with the same period last year. Furthermore, 8.5 percent of travellers said “The Hobbit” was the main reason for visiting the country, with 13 per cent of those taking part in hobbit-themed tours in New Zealand.

Just over half a million tourists visited New Zealand in the first four months of this year.  Tourism New Zealand staring running a marketing campaign earlier in the year, called “100% Middle-earth”, which highlighted movies that had been or are being shot in the country. 

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