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Germany Feature

Germany enjoying surge in tourism

Germany saw an 8.1 per cent increase in tourists in 2012. According to the German Federal Statistical Office, over 68.8 million tourists stayed overnight in hotels in Germany last year.

Inbound travel to Germany is experiencing strong growth compared with other European countries, according to Petra Hedorfer, chief executive officer of the German National Tourist Board. Along with European visitors, traveller numbers from the Arab Gulf States are also increasing, with overnight stays by GCC travellers rising 27.7 per cent compared with last year.

“We have exceeded, by a clear margin, the forecast volume of 400 million overnight stays from Germany and abroad,” said Ernst Burgbacher, federal government commissioner for tourism in Germany. “This emphatically underlines the huge popularity of Destination Germany, which is becoming increasingly attractive to people from other countries.”

Visitors from the Arab Gulf States have also been revealed as the highest spenders - with their average spend on a trip to Germany being 3,850 Euros, compared with European visitors who spend an average of 511 Euros per trip.“The GCC countries continue to represent one of the top twenty source markets in the German tourism industry,” said Antje Roeding-Boudier, director of marketing & sales for the Gulf Countries at the German National Tourist Office in Dubai. However, it is European tourists that make up the vast majority of visitors to the country.

“The European source markets and the BRIC countries are going from strength to strength and they have played a major role in this new record result for inbound tourism in Germany,” explained Petra Hedorfer. “If the main source markets continue to perform strongly, we will be on track to pass the 80 million mark in international overnight stays by 2020."

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