The film adaptation of F. Scott Fitzgerald’s The Great Gatsby has had an unexpected positive effect on visitors spending time on holiday in New York’s Long Island. According to Hotels.com, search results for Long Island have increased by 80 per cent since the film was released earlier this month.
Many Brits are among those who are searching for holidays in areas connected to the new film, but it’s not just New York locations that are seeing a sudden surge in interest. The Blue Mountains area of Sydney, where many of the outdoor scenes were filmed, has seen interest increase by as much as 375 per cent. Manly, Sydney’s northern suburb, has also seen interest increase by 50 per cent following the film’s release.
“The Great Gatsby is without doubt one of the most eagerly anticipated films of the year and has permeated many aspects of British culture, including fashion, beauty and now our travel habits,” said Kate Hopcraft of Hotels.com. “It seems Brits just can't get enough of the film's opulent representation of the Fitzgerald's classic and will do anything to transport themselves back to the Jazz Age of 1920s America.”
Much of the film is set in and around New York and hotels and tourist destinations such as Long Island have jumped at the chance to lure in tourists using the film's popularity. Earlier this month New York’s iconic Plaza hotel unveiled its Fitzgerald suite to mark the release of the film, and 1920’s themed parties and dining experiences are popping up all over the city.