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Football fever boosts Brazil’s tourism

Football fanatics looking forward to the World Cup in Brazil next year have already been flocking to the country, ahead of next year’s games. Searches for hotels in Rio de Janeiro and São Paulo increased by 36 per cent and 32 per cent, respectively, during the first part of this year.

However, fans of the game will have to pay a price to see their teams play in the cup, with average hotel prices in São Paulo growing by 6 per cent to £135 per night, and prices in Rio de Janeiro growing by 13 per cent to £177 per night, compared with 2011.
Rio

Furthermore, Rio is one of the hosts of this year’s football Confederations Cup, drawing even more football lovers to the city. Restaurants and bars are capitalising on the surge in tourism, bumping up their prices all around the two cities.

Top of the league of international visitors are Brits, with the number of people arriving in Brazil from the UK rising by 4 per cent last year. That number is predicted to increase again this year as more football lovers make their pilgrimage to Brazil, ahead of the 2014 World Cup.
Football Fans

However, it’s not just the football frenzy that is drawing Britons in, National Treasure Michael Palin’s BBC documentary on Brazil last year has also been linked to an increase in Brits visiting the country.   

“While Michael Palin has been an inspiration for many, the country’s booming economy has been a big draw for business travellers. As the country gears up for the World Cup, we’re expecting demand to continue to grow,” said Alison Couper of Hotels.com. 

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