Tourism chiefs in New York have said they will do more to lure tourists away from Manhattan so they can experience the other neighbourhoods of New York. The city wants visitors to the Big Apple to visit New York’s many other destinations outside of the iconic landmarks people are so used to seeing.
Snug Harbour in Staten Island, Jackson Heights and Washington Heights are top of the list of destinations tourism chiefs want people to visit. To help raise awareness of these alternative locations, New York tourism offices around the world will now feature a new neighbourhood each month, highlighting the chosen areas' restaurants, attractions and hotels.
“We want to spread the visitor love," said Kimberly Spell, NYC & Co’s chief communications officer. “It will give us a chance to comprehensively focus global attention on a neighbourhood that is not as well known as Midtown or the Statue of Liberty or some of our other landmarks... They're places that are fun and exciting and that really embody the ever-changing energy of the city. You really want to put your best foot forward... and these neighbourhoods are hidden gems,” she added.
The campaign aims to encourage tourists to explore areas in New York beyond Broadway, Times Square and the Financial Centre in a bid to help spread tourism spending dollars and increase repeat visitor numbers. Other neighbourhoods that will be featured in the campaign, which starts today, include Fort Greene in Brooklyn, Forest Hills in Queens and Arthur Avenue in the Bronx.
New York City saw a record number of tourists last year, with 52 million people visiting the city. The Big Apple hopes to see that number increase to 55 million by 2015.
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