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Mahattan

Fly to New York to go back in time

A new project in New York City has turned 5,000 pay phones in Manhattan into “time machines” that transport callers back to 1993.

The stunt, that aims to promote a new art exhibition, has turned the seldom used pay phones into a new attraction in New York. People using the payphones can now dial 1-855-FOR-1993 from the Manhattan phone boxes to hear a range of unique recordings from 1993. Recordings from writers, chefs, fashion models and artists are just some of the voices users will hear when calling the special number. Messages recalling what life was like in New York City back in 1993 will also play, transporting people back to an era when mobile phones were hardly seen and the streets weren't painted with upscale shops and coffee chains. The project is part of a new art exhibition in New York that highlights the pivotal moments of 1993 that changed much of the city’s art, culture and politics. The art show is the brainchild of New York-based advertising agency Droga5. "We liked, creatively, the idea of using a sort of slightly broken, disused system as the canvas of this project," said Scott Chinn of Droga5. Recordings from people such as Mario Batali, a New York chef, Chazz Palminteri, an actor and porn star and Jim Abott, a former New York Yankees pitcher, recall what life was like on the streets of New York in 1993, when crime was at an all-time high and the city was full of opportunities. The exhibit titled NYC 1993: Experimental Jet Set, Trash and No Star will be promoted using the payphones until the 26th May. Each payphone will feature a different voice, recalling what New York was like in the neighbourhood the users are calling from. Image sources: 1 2
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