VISIT FLORIDA, the tourism organisation for the Sunshine State, has announced that tourist spend in Florida hit an all-time high in 2012. Florida’s governor Rick Scott broke the news this week during a meeting of Florida’s cabinet. Visitors to the popular state spent a massive $71.8 billion during the year, representing an increase of almost 7 per cent on 2011.
Governor Scott welcomed the news, stating, “Today’s news from VISIT FLORIDA demonstrates ‘it’s working.’ Travellers to Florida spent an additional $4.6 billion in 2012, marking the second consecutive record year for visitor spending in the Sunshine State. Florida’s tourism industry is critical to Florida families as it serves as a vital source of revenue to the state and a key driver of employment – and that’s why our Florida Families First Budget commits $75 million to VISIT FLORIDA, so we can better grow jobs and opportunities for Florida families.”
VISIT FLORIDA, the state’s official tourist marketing organisation, is responsible for delivering growth in the tourism industry for the region, which provides a great source of year-round income. Florida’s climate, excellent beaches and first-class entertainment facilities such as Disney World, Seaworld and Universal Orlando, make it an attractive option for families with children looking for a fun-packed holiday.
Florida is set to remain a popular choice amongst visitors from all over the world, with VISIT FLORIDA confident that in future they can surpass the 500 million vacation nights that the state enjoyed in 2012.
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