Sir Richard Branson has launched a “Guide to Getting Lucky”, in promotion of Virgin’s new “seat-to-seat delivery” service, which enables passengers on the airline’s Los Angeles to Las Vegas flights to order food or drink for an attractive fellow passenger.
The service, an addition to Virgin’s in-flight entertainment system, allows passengers to select the seat they would like their gift to be delivered to, and even send a personalised message to the potential object of their affection. Branson, with tongue firmly in cheek, espouses the potential of the new system in a short promotional video. He explains, “just order a drink, a meal, or snack. Select his or her seat and don’t forget to seal the deal by suggesting a seat-to-seat chat”. He goes on to claim that “your chances of de-planing with a plus one, are at least 50 per cent”. The cheeky campaign is sure to boost Virgin’s profile even if in reality the service seems less than practical, and even potentially slightly creepy, if placed in the wrong hands. However, the carrier clearly sees this as a way to add some fun, and perhaps even a little touch of glamour, back into the business of flying.
The selection of the LA to Las Vegas route for the service’s launch suggests that it is aimed at the type of pleasure-seekers who flock to Vegas all year round. Whether or not the service will usher in the start of a new in-flight dating scene remains a mystery, but it has certainly injected a little bit of fun back into flying. Image sources: 12