Thomas Cook reports that Greece is in the midst of a comeback as a top holiday destination, as it climbed into second place in the latest Holiday Monitor report on destinations most popular with Brits.
Mike Hoban, Thomas Cook’s director of sales, marketing and e-commerce, explained, saying "Greece looks to be making a really strong comeback this year with online and offline enquiries significantly up on last month.”
Hoban reported that customers searching for information on Santorini had doubled, while other traditionally popular islands such as Crete and Zakynthos were also making a comeback.
Hoban continued, "as people put a holiday abroad at the top of their shopping list, it appears to be stalwart favourites, like Greece, that are in high demand this year. Our customers are moving back to tried and tested destinations they've visited previously, whether they're looking for an authentic Greek experience or a value for money all-inclusive hotel with great facilities but still in a beautiful location.”
Information from travel association ABTA appears to support Thomas Cook’s findings, a spokesperson confirming "January is traditionally the busiest single month for summer holiday bookings, particularly in the family market and early booking indications to Greece are very positive with some of our members reporting booking levels not seen since 2009.”
So it seems that as the economy tries to find its feet again, tourists are looking for trusted, reliable destinations for their holidays over more low budget alternative options, and Greece is set to benefit from this trend, with its reputation as a classic holiday destination putting it in a strong position for 2013 and beyond.
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