A hotel in Helsinki, the capital of Finland, has appealed for a “professional sleeper”, to “work” at the hotel for 35 nights and blog about their experience.
The basic hotel, located in the centre of the city, seeks to appeal to those travelling on a budget but looking for something with a little more home comfort than a hostel. Having undergone a recent refurbishment, it will employ one person to stay a single night in each of its newly fitted rooms, writing about their stay, and their experience of Helsinki in the height of summer.
The hotel wrote on its website, "In the near future we will accommodate a person to live 35 days in 35 different rooms in the heart of Helsinki at Hotel Finn. This person will share his thoughts, adventures and experiences of living in the best spot of summery Helsinki. So, prepare yourself for a blog journey that you’ve never read before."
The appeal has proved popular so far, with over 600 sleepy head applicants for the attractive role, and it is certainly helping to put the newly renovated hotel on the tourist map. The promotion mirrors other recent successful campaigns to boost tourism by employing people to “best job in the world” roles. Australia has recently launched its pioneering campaign for the second time, while the tourism board for Hangzhou in China has appealed for applicants to become a “modern Marco Polo” and travel the region, blogging about their experiences. First Choice, the holiday company, has recently sought a suitable applicant for the role of “slide tester” at its 20 SplashWorld water resorts around the world.
Hotel Finn is certain to see a boost in bookings as a result of the campaign, while the industry waits to see what will be on offer in the next zany job opportunity for the world of tourism.